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World Plant Milk Day begins August 22 for its third and largest tour

World Plant Milk Day can be again on August 22nd for its third and largest outing.

The annual day, a collaboration between the ProVeg Worldwide International Meals Consciousness Group and the Plant Based mostly Information vegan information service, celebrates the big selection of plant-based options to dairy merchandise and highlights their many advantages – for the well being of the individuals, for animals and for the planet – to encourage individuals to strive them.

There at the moment are dairy-free options to the whole lot from ice cream to pizza to yogurt and cheese, and a mess of plant milks to select from – all extra available than by no means. There has by no means been a greater time to strive with out dairy merchandise. "

Sean Mackenney, Senior Marketing campaign Director, ProVeg Worldwide

Final yr, World Plant Milk Day reached 30 million individuals around the globe. This yr's version guarantees to be even larger with the launch of a brand new 7-day Dairy Free Problem, now expanded to 5 languages. This service is free for individuals who want for assist, help or sensible recommendation once they strive every week of options to natural dairy merchandise.

World Plant Milk Day is well known around the globe in many alternative methods. Warsaw in Poland, for instance, will host 40 posters throughout the town, organized by ProVeg Worldwide in partnership with Coca-Cola's Adez natural milk, amongst different companions.

Different components of Europe will see new collaborations between manufacturers growing. The Espresso Fellows and The Good Espresso Espresso Chains will provide unique natural choices all through Germany, whereas within the UK, AMT Espresso will provide vouchers for espresso and milk natural to the members of the Dairy Free Problem of a period of seven days. Waitrose, The Each day Bread, Yorica, Insurgent Kitchen and lots of different manufacturers may also help at the present time with their very own promotions.

Free samples of natural milks and cheeses can be held around the globe, together with Cape City, South Africa and Bristol, UK, whereas eight main Spanish publications will take a look at Style of a spread of natural milks, all organized by ProVeg Worldwide, which can be anticipated to publish a brand new 50-page report on course of milk, starting from vitamin to environmental impression within the close to future. going by means of the market information.

All of this matches into the context of the continued speedy progress of the milk substitutes market, which is predicted to generate revenues of greater than $ 38 billion by 2024, up from $ eight.2 billion of in 2014.

This marks a profound change within the tastes and attitudes of shoppers. Increasingly persons are waking up with the scrumptious advantages of plant milk. "

Robbie Lockie, co-founder of Plant Based mostly Information and World Milk Day

Further info on help, recipe concepts and strategies for switching to natural milk can be found at, which incorporates case research of people that have switched merchandise from changing milk with natural merchandise and have reworked their well being. extra.